The Brand Essentials Series.

Niche food products have previously struggled to compete for shelf space seem to be finding their way into our baskets.

How niche food is moving mainstream

Brands that fall into the free-from, niche or specialist food categories haven’t always been able to appeal to the mainstream consumer. This is usually because supermarkets tuck them away on a specialist shelf in the corner of the store, or the brands were perceived to be reserved for those with medical conditions.

But something is changing. Find out which brands are winning in our free market report on the frozen category.

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