The Brand Essentials Series.

We’ve been trawling the frozen aisles to find out which brands are engaging consumers in our supermarkets.

Heating up the frozen category

It’s no secret that the frozen aisle is generally an area of the supermarket that’s pretty dead. It’s uninviting, unexciting and it’s difficult to shop with everything behind glass doors. It seems the frozen aisle has an image problem. The general perception is that frozen food is cheap and unhealthy. One in three Brits believe frozen is inferior to fresh, according to an exclusive poll for The Grocer by Harris Interactive in 2015.

Things are changing, find out which brands are winning in our free market report on the frozen category.

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