The Real Weight Watchers
We were thrilled when Weight Watchers appointed Beyond to take over their TV advertising campaigns. Our challenge was to communicate the brand’s liveable approach to weight management and establish Weight Watchers as the best choice for people who want to lose weight, without compromise.
The initial concept was to re-establish authenticity in every aspect of the brand. The campaign kicked-off with a TV ad, celebrating the success of six real Weight Watchers members from across the UK. Through their real-life accounts, we were able to showcase some of the things that make the Weight Watchers programme so unique.