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The Primal Pantry

Strategic planning for ambitious growth

Strategic planning for ambitious growth

The Primal Pantry takes a brave and honest approach to healthy snacks. This is no-nonsense nutrition: 100% real food. Our challenge was to develop a new brand positioning and a marketing strategy that would help take the business to the next level of commercial success.

Brand Strategy  //  Verbal Identity  //  Web Development  //  Social Marketing

The insight

With more and more brands nibbling away at the healthy snacks category you have to stand out from the crowd. We could see a clear opportunity to increase brand awareness, but existing communications were very product-focussed. We needed to create a brand proposition that would shift from being product-led to customer-obsessed.

The idea

We developed a brand strategy that defines a clear narrative and tone of voice. With a consistent approach across all channels, this was designed to project an attitude that’s completely aligned with the ‘untamed’ Primal vision.

The impact

The new brand positioning created a solid platform for growth and the stats demonstrate a huge uplift. Social marketing has made a significant impact on web traffic, raising brand awareness and increasing online sales.

Website stats (year on year traffic):

• 211% increase in number of transactions
• 177% increase in revenue from organic search
• Conversion rate improved from 1.64% to 4.63%

Source: Google Analytics

“Beyond has been monumental in the creation of our new brand positioning.”

Suzie Walker, Founder, The Primal Pantry

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