Strategic planning for ambitious growth
The Primal Pantry takes a brave and honest approach to healthy snacks. This is no-nonsense nutrition: 100% real food. Our challenge was to develop a new brand positioning and a marketing strategy that would help take the business to the next level of commercial success.
Brand Strategy // Verbal Identity // Web Development // Social Marketing
With more and more brands nibbling away at the healthy snacks category you have to stand out from the crowd. We could see a clear opportunity to increase brand awareness, but existing communications were very product-focussed. We needed to create a brand proposition that would shift from being product-led to customer-obsessed.
We developed a brand strategy that defines a clear narrative and tone of voice. With a consistent approach across all channels, this was designed to project an attitude that’s completely aligned with the ‘untamed’ Primal vision.
The new brand positioning created a solid platform for growth and the stats demonstrate a huge uplift. Social marketing has made a significant impact on web traffic, raising brand awareness and increasing online sales.
Website stats (year on year traffic):
• 211% increase in number of transactions
• 177% increase in revenue from organic search
• Conversion rate improved from 1.64% to 4.63%
Source: Google Analytics