Nuffield Health

Making the most of life

Whether you need prevention or cure, Nuffield Health is a not-for-profit organisation that exists to build a healthier nation through their healthcare services, hospitals and fitness clubs.

The HealthScore is an online, mobile fitness and lifestyle tool developed by Nuffield Health in collaboration with Dacadoo, allowing users to monitor health and wellbeing anytime, anywhere. The HealthScore programme team were looking to improve the way they engaged with their members.

In conjunction with a major new version of the HealthScore smartphone app, Beyond helped to define the visual approach and launch a new marketing campaign with a series of email bulletins to engage with their audience and encourage adoption.