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NHS

Give it up for good

Bucks Healthcare Smokefree is an organisation within the NHS that helps people quit smoking through tailored, professional support. Smokefree approached Beyond with a challenge to help persuade smokers considering quitting to choose Smokefree over their private sector rivals. We highlighted the need for a responsive, brand compliant website that clearly understands the needs and impulses of our target audience.

As with any web project, we take a collaborative approach to gaining a really clear understanding of our users. From initial research, we created user personas, content plans and wireframe sketches to better understand how Smokefree’s user base perceives the challenge of quitting smoking. We designed and developed a final concept that presents a clear and compelling user journey towards quitting with Smokefree, anchored by strong visuals and an intuitive information architecture.

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"The new site successfully combines the strong NHS brand with a friendly design and highly-accessible user experience."
Communications Manager, Buckinghamshire Healthcare NHS Trust 5 star rating