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Miami Burger

This is a fast food revolution

Shaking up the fast food market

Brand  //  Strategy  //  Packaging  //  Web  //  Social 

Miami Burger presented an exciting challenge to simultaneously open a restaurant business and launch into retail. Great-tasting fast food with none of the bad stuff; 100% plant-based food aimed at the mainstream consumer.

The insight

Fast food brands are on every high street and around every corner. Here we have a fast food product that contains none of the nasty stuff, but with all of the flavour of a great burger. With the vegan lifestyle growing in popularity, here was an opportunity to really shake things up.

The idea

The approach was a brave and single-minded approach to challenge the big boys. The brand positioning makes no bones about what we stand for, with an identity and attitude that was certainly designed to ruffle a few feathers.

The launch

In the lead up to launch, we implemented a social marketing campaign that was designed to create a buzz about the brand. The launch was greeted by an explosion of positive conversation on social channels — Miami Burger has arrived.

“Investment in brand strategy has been the key to a hugely successful launch campaign.”

Tom, Founder, Miami Burger

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