Work miami burger cups 3200x2000 retina Work miami burger cups 3200x2000 retina

Miami Burger

Shaking up the fast food market

Miami Burger presented an exciting challenge to simultaneously open a restaurant business and launch into retail. Great-tasting fast food with none of the bad stuff; 100% plant-based food aimed at the mainstream consumer.

Work miami burger web ipad 3200x2000 retina
Work miami burger logo red
Work miami burger logo pattern

The insight

Fast food brands are on every high street and around every corner. Here we have a fast food product that contains none of the nasty stuff, but with all of the flavour of a great burger. With the vegan lifestyle growing in popularity, here was an opportunity to really shake things up.

The idea

The approach was a brave and single-minded approach to challenge the big boys. The brand positioning makes no bones about what we stand for, with an identity and attitude that was certainly designed to ruffle a few feathers.

Work miami burger title Work miami burger boxes

The result

The result was a brave and single-minded approach to challenge the big boys. The brand positioning makes no bones about what we stand for, with an identity and attitude that was certainly designed to ruffle a few feathers.

"Investment in brand strategy has been the key to a successful launch campaign."
Tom, Founder, Miami Burger 5 star rating