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Gosh!

Building a playful brand for good

Plants never tasted this good

We first encountered Gosh! through Feel-Good Brands at one of our brand workshops. At that time they were already an established business with a clear focus on the vegan food category. Seeing an opportunity to break out of their niche and claim a share of the mainstream market, they decided to rebrand the range and take the business to the next level.

Our challenge was to develop the brand positioning and present a proposition that would attract a more mainstream consumer audience. Beginning with consumer research, we identified areas where we could begin to increase mass market appeal with effective brand messaging and consumer engagement. After launching the new website, ongoing consumer marketing activities has seen web traffic increase exponentially.

Gosh! is a brand with true purpose, driven by a genuine passion for health and happiness. The new positioning now aligns the brand with a growing consumer desire to live healthier lives.


“Gave us the direction and the tools to enable us to maximise our brand.”

Brand Manager, Gosh!

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