Plants never tasted this good

Plants never tasted this good

Gosh! wanted to reposition the brand and move their range of vegan food from niche to mainstream; raise brand awareness and reach a wider audience.

Brand Identity  //  Brand Strategy  //  Web Development  //  Social Marketing

The insight

Having developed a new brand strategy, analysis of historical data identified where the Gosh! community were least engaged. We established which types of content resonated most with Gosh! fans and used this data to develop a new social marketing strategy.

The idea

To excite existing customers and reach a wider audience, we focussed on product excellence and uplifting plant-based moments that would convey the spirit of the brand. We devised a social strategy that centred around delicious recipes to capture the essence of the product through vibrant and colourful food photography.

The impact

The new social strategy has introduced the brand to a whole new audience. Engagement rates are soaring and the new brand positioning now aligns Gosh! with a growing consumer desire to live healthier lives.

“Beyond gave us the direction and the tools to enable us to maximise our brand.”

Brand Manager, Gosh!

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