The cable is dead.


This month we launched the Go Wireless campaign. Our challenge was to convey a broader ‘wireless’ message and drive awareness of the Pioneer range of wireless music systems.

The market seems to have been flooded with wireless speaker systems in the last few months. Pioneer is quite unique in the fact that their product range covers practically all wireless connectivity options, whether you need a stand alone home system or a portable music player for the garden. This concept was designed to drive awareness of some innovative connectivity features from Pioneer, so Go Wireless and free your music.

The campaign is running across a number of media channels, from press advertising to global online applications. Check out the microsite.