No such thing as a free lunch? Think again.

This summer we launched the Kindness Café with Gosh!; colourful pop-ups designed to attract the attention and capture the hearts (and stomachs) of passers-by on London’s Southbank. Kindness Café is the manifestation of Gosh!’s passion for kindness, to encourage people to be kind to themselves and to others. In a world where escaping bad news seems almost impossible these days, random acts of kindness can absolutely light up someones day.


Kindness is nothing new, in fact it’s pretty old. Kindness is mankind’s “greatest delight,” said Roman philosopher-emperor Marcus Aurelius. But where do you find it in a hectic world where time is precious and busy people have almost forgotten the language of gratitude? As the saying goes, “be the change you want to see in the world”, and Gosh! did exactly that by offering free food in exchange for a pledge of kindness.

The power of connection

The Gosh! product range is suitable for everyone, regardless of age, diet or lifestyle. By serving up free, freshly made plant-based pots, Gosh! not only dispelled the myth that ‘there’s no such thing as a free lunch’, but also kickstarted a chain reaction of kindness. At the Kindness Café everyone was welcome, pets included. This project was a fantastic opportunity for us to connect people with the Gosh! brand in a colourful campaign to inspire kindness in the world.


As the name suggests, kindness was the cafe’s only currency — instead of money exchanging hands, individuals were asked to pay it forward in the form of a Kindness Pledge. These pledges involved people writing down a personal act of kindness they intended to carry out. Those promises ranged from small goodwill gestures to the more profound and inspirational, and no kind act was too big or too small. 


Kindess on tour

The challenge of the Kindness Cafe was to bring as many people together as possible, with Gosh!’s aim being to inspire more kindness in the world. Since the campaign launch, the Kindness Café has since popped-up in other locations such as Liverpool and Dublin. It’s clear to see from the numbers that the way to our hearts is through our stomachs.

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