Is your social media strategy working?


Time to get social, start a conversation

We still come across businesses who are wondering what to do with social media. Some companies view social networks as separate channels that they probably should be using alongside traditional marketing methods. My advice is don’t go and set up a Facebook page just because the other guys have one, think about your audience and where they spend their time.

We don’t really talk about social media as separate channels anymore. Everyone is connected in a digital world where sharing is the social norm, we live here now — the social network is the marketplace.

The world is ‘always on’ and we’re constantly bombarded with information. It sounds obvious, but understanding your target audience matters more than ever. The challenge is to get the right message in front of the right people at the right time. You may have some great content, but for that to be effective it needs to feel totally relevant to your reader at the time it’s consumed.

To build a successful brand you need to communicate on an emotional level, in a way that’s memorable and engaging — surprise and delight your customers, wherever they are — and share original content that encourages interaction or sparks a conversation.

Have you noticed the exponential increase in ads on social media? If not, they’re probably working.

Successful brands connect with their customers online, they engage in conversations that create fans and advocates. Call Beyond on +44 (0)20 7036 0603 or contact us to find out more about how you can enhance your social strategy.