Cool brands and copycats.


The Apple design philosophy continues to inspire other product manufacturers, but when does inspiration become imitation?

Apple has topped the UK CoolBrands list for 2012. There has been lots of debate about copycat design lately, particularly in the technology sector. Apple vs Samsung is the obvious high profile case, where Apple successfully sued Samsung for a reported $1.05 billion over patent infringement. The latest company to ‘borrow’ from the Apple design book is HP, surprisingly enough, with their Spectre One desktop PC.

Design is about innovation and if you do some great work you’ll undoubtedly inspire others. We encourage young designers to develop by researching the work of others, but don’t enter the commercial world and pass it off as your own. Keep researching others and be inspired, with passion and dedication you’ll soon be making beautiful original work of your own.