Apps on your dashboard.


We’ve been rolling out a new ad campaign for Pioneer in-car entertainment products, which also incorporates a brand refresh for Pioneer’s Mobile Business Group.

This campaign is a departure from the conventional approach to advertising tech products, it features in press ad’s, online and poster formats. If you happen to have a recent copy of Fast Car or T3 magazines you may have seen the latest ad for the new AppRadio™. This revolutionary product is geared for connectivity and convenience. It brings compatible iPhone apps to your dashboard for the ultimate in-car entertainment experience.