Blog | Beyond

Believe in something, even if it means sacrificing everything.

More and more brands are beginning to push the boundaries of their remit in 2018 by becoming increasingly politicised.

27th Nov 2018 By Gareth Clark-Jones

We’re hiring: Creative Designer

We are looking for a talented mid-weight to senior level Designer to join our busy studio in Maidenhead.

4th Nov 2018 By Paul Ringsell

No such thing as a free lunch? Think again.

This summer we launched the Kindness Café with Gosh!; colourful pop-ups to capture the hearts of passers-by on London's Southbank.

24th Oct 2018 By Andy Brattle

OK Google, what’s the future of voice recognition tech?

The technical and consumer behaviour challenges clouding the future of voice recognition technology.

17th Sep 2018 By Steve Rowland

6 big marketing trends for 2018

We thought we’d share with you six trends that are going to shape marketing in 2018, all have been present in some form in 2017

14th Dec 2017 By Andy Brattle

10 feel-good festive gift ideas

Not sure what to get a loved one, work colleague or friend this Christmas? Well we have put together a list of feel-good festive gift ideas.

5th Dec 2017 By Maisy Conlon Ash

Bending the gender rules in marketing

In 2018 the Committee of Advertising Practice will be bringing new standards to advertising based on gender representation and stereotypes.

27th Nov 2017 By Maisy Conlon Ash

Five simple content techniques, achieve more in less time

One of the biggest time drains is treating each platform in isolation. Great content is great content, regardless of where it’s being…

12th Nov 2017 By Dan Holt

How to recruit brand advocates

There are some companies that seem to successfully attract a loyal army of brand advocates, customers who will happily share their…

20th Oct 2017 By Paul Ringsell

Is ‘sustainable’ the new buzz word?

Often consumers don’t always make choices that support sustainable ideologies, they may buy the cheaper product knowing it may not last

23rd Jul 2017 By Maisy Conlon Ash

How do you make your brand tone of voice talk the talk?

In the 90s pop songstress Robyn S belted out that actions speak louder than words, and often they do.

22nd Jun 2017 By Paul Ringsell

Feel-good inspiration ads #TheCoopWay

Co-op released a number of new adverts over the Bank Holiday weekend, which are feel-good vibe inducing…

2nd May 2017 By Maisy Conlon Ash

Weight Watchers TV campaign launch

Easter weekend marks the launch of our new Weight Watchers campaign for the spring and summer season. The campaign kicks-off with a TVC ad…

20th Apr 2017 By Paul Ringsell

Feel-good inspiration: Patagonia

Patagonia describes itself as “a designer of outdoor clothing and gear for silent sports”, it also, and more importantly

5th Apr 2017 By Andy Brattle

Influencer marketing, the trend for trendsetter marketing

You may remember in the 80s when actors would tactically hold a Coca~Cola can so you could see the logo perfectly

30th Mar 2017 By Maisy Conlon Ash

The righteous rise of diversity and inclusivity in marketing

It would appear that the advertising and marketing of products has recently accelerated its position on challenging equality ...

16th Mar 2017 By Paul Ringsell

International Women’s Day: Top marketing campaigns with women at the heart

To celebrate International Women’s Day we wanted to share with you some of the best marketing campaigns that highlight women’s issues…

8th Mar 2017 By Maisy Conlon Ash

6 of the best feel-good apps for you and the workplace

There are an abundance of apps these days that can help with your life in a multitude of ways...

15th Feb 2017 By Maisy Conlon Ash

How digital platforms are responding to the consumer age

Digital streaming services understand and have responded to the new ‘age of the consumer’

31st Jan 2017 By Maisy Conlon Ash

Social media is your trump card

Whether you agree with the way he went about it, Donald Trump used social media as his trump card (sorry) to help elevate his position

25th Jan 2017 By Maisy Conlon Ash

Sky rocket your brand on a budget

This month saw the latest Feel-Good Brands event take place in London, where we hosted the first in a series of brand workshops

20th Dec 2016 By Paul Ringsell

What does ‘Brexit’ mean for branding?

Apparently Brexit means Brexit, but what does that actually mean? And more importantly, what does that mean for people in Britain?

1st Dec 2016 By Andy Brattle

Festive feel-good advent calendars

We’re officially heading into the festive period, the tell tale signs are all there: it’s so dark all the time you want to…

23rd Nov 2016 By Maisy Conlon Ash

The curse of knowledge

What came first, the consumer or the brand? Precisely. Brands exist to serve peoples’ needs, so before starting any kind of branding…

11th Nov 2016 By Andy Brattle

Ignite your brand strategy

Brand strategy; your plan for success — also the topic for our latest Feel-Good Brands Event. Descending on the intimate Victorian Loft…

25th Oct 2016 By Alex Leonard

Is your social media strategy working?

We still come across businesses who are wondering what to do with social media. Some companies view social networks as separate channels…

4th Oct 2016 By Paul Ringsell

Why brands need to do more for health

Sheila Mitchell, marketing director at Public Health England, has some strong words for the commercial sector. As consumer brands, she…

29th Sep 2016 By Alex Leonard

Best Agency Marketing Campaign 2016

Drum roll please… We’ve been nominated for Best Agency Marketing Campaign 2016 in the upcoming Wirehive 100 Awards.

23rd Sep 2016 By Alex Leonard

Do you drink your breakfast?

Many people complement their diet with vitamins and supplement products, hoping to improve their health, boost their workout performance,

19th Sep 2016 By Paul Ringsell

Why do consumer brands fail to communicate?

Communication. The backbone of every good relationship. The way your brand communicates to the world says everything about your brand purpo…

16th Aug 2016 By Alex Leonard

Harness the power of passion

This summer has been a winner for sports fans. Our streets have been packed with symptoms of ‘fandom’ — from cheers ringing out at local pu…

27th Jul 2016 By Alex Leonard

What is the future for brand marketing?

On 7th July we hosted another Feel-Good Brands event, this one was all about exploring ‘the future’ and how technology is set to change the

20th Jul 2016 By Paul Ringsell

Calorie Brands

Here at Beyond, we're all about Feel-Good Brands — the brands that make life better. But what happens when you find yourself at home on a…

22nd Jun 2016 By Alex Leonard

Surprise and delight

‘Surprise and delight’ has become a useful and relevant marketing tactic when it comes to making more meaningful connections with customers.

2nd Jun 2016 By Alex Leonard

Thoughtful design: Encouraging healthy habits

For many, the answer to improving our fitness lies in technology. Innovative, fast-paced, and increasingly accessible, this cultural shift…

25th May 2016 By Andy Brattle

The ‘Natural’ Infographic

On the 10th May, the FDA comment on the use of the term ‘Natural’ on food labelling. With the ever changing landscape of the health...

4th May 2016 By Alex Leonard

Beyond launches K'NEX Education

K’NEX produce the world's most creative construction toys, so we were delighted when they invited Beyond to help launch the K’NEX Educatio…

26th Apr 2016 By Andy Brattle

How sports brands can harness Instagram

Social media doesn’t get more visual than Instagram. Instagram is spurring the biggest shift the fitness world has seen in decades...

19th Apr 2016 By Alex Leonard

Top 3 fitness trackers

Fitness trackers combine cutting-edge technology with the latest fitness trends to provide users with the personalised data they need...

11th Apr 2016 By Alex Leonard

Let’s engage your consumers

Following our hugely successful inaugural event, we're back! The second Feel-Good Brands event was held on Wednesday 9th March...

1st Apr 2016 By Alex Leonard

What is multi-channel marketing?

Technology has transformed the face of marketing. At any given time, modern consumers engage with a wide variety of devices, from...

22nd Mar 2016 By Alex Leonard

Weight Watchers members’ video

Weight Watchers challenged Beyond to help tell their story in a way that will answer the question on all new members’ lips…

18th Mar 2016 By Andy Brattle

Beyond takes to the airwaves

Our director Andy Brattle took to the airwaves to give listeners an insight to the world Feel-Good Brands, and discuss the importance of...

11th Mar 2016 By Alex Leonard

Future drink trends: The rise of fizzy coffee

We’re known as a nation of tea drinkers, but it's safe to say we love our coffee. In fact, we put away over 1.7bn cups of coffee every...

10th Feb 2016 By Alex Leonard

Proud to be supporting the NHS

We’re really pleased to be working with the NHS on the Smokefree project. While attitudes to the NHS have fluctuated, commitment to…

27th Jan 2016 By Paul Ringsell

Is sugar bad for your brand’s health?

Now more than ever, consumers are acutely aware of the damaging effects of sugar on our bodies. As a result of public health awareness...

26th Jan 2016 By Alex Leonard

9 top tips for fitness brand engagement

Branding is key to business success, and the fitness industry is no exception...

19th Jan 2016 By Paul Ringsell

New year’s resolution: become a feel-good brand

It’s that time of year when everyone made a ‘resolution’ to the swap pizza for kale and quinoa, but what about your brand goals for 2016?

4th Jan 2016 By Alex Leonard

Feel-good principles

Feel-Good Brands are dedicated to making a difference; they provide products and services that enrich our lives, improve our future and...

29th Dec 2015 By Alex Leonard

Festive consumer engagement tips

The festive season is an invaluable period for retail businesses. By the end of the year, online retail sales are estimated to surpass…

22nd Dec 2015 By Charlie Harding

Feel-good festive season

'Tis the season for giving, so we've decided to give your gift to somebody else. This Christmas, Beyond is proud to be supporting...

16th Dec 2015 By Alex Leonard

7 ways consumers fall in love with your brand

Emotion is key to engagement. People don’t buy things for logical reasons, they buy for emotional reasons...

8th Dec 2015 By Paul Ringsell

Creative inspiration: Dove ‘Real Beauty’

Beauty is not what we’d traditionally categorise as a feel-good market. The industry typically relies on feelings of consumer...

16th Nov 2015 By Alex Leonard

How is your brand being perceived?

The Information Age has transformed branding, making it possible for your company to reach thousands of users almost instantaneously...

27th Oct 2015 By Andy Brattle

Feel-Good Brands Report

Download your copy of the Feel-Good Brands report. This is a manifesto for how and why this approach should...

26th Oct 2015 By Paul Ringsell

Feel-Good Brands 2015

Last night saw the inaugural Feel-Good Brands event take place in London. The beautiful Charlotte Street Hotel played host...

15th Oct 2015 By Paul Ringsell

6 ways to motivate your consumers to buy

By definition, motivation is the reason we act and behave in a certain way. We all have needs and wants, and it’s the desire to fulfil...

12th Oct 2015 By Alex Leonard

How to tell your brand story

Stories can be compelling. From the conversations we have with friends and family, to the private narratives running through our heads.

16th Sep 2015 By Paul Ringsell

Brand marketing tips to get you noticed

So, you have a clear brand strategy in place and it’s time to get noticed. In the digital world, we are constantly bombarded...

15th Sep 2015 By Alex Leonard

Bring your brand to life with these 10 tips

I’m a big believer in the power of the brand, it’s part of our philosophy and underpins everything we do at Beyond.

14th Sep 2015 By Paul Ringsell

Managing your workforce’s wellbeing

A happy workforce is a productive workforce, and whilst we all recognise the difference a great working environment can...

7th Sep 2015 By Alex Leonard

Tips for children’s health and nutrition

If you watched the #sugarrush documentary with Jamie Oliver last night, it’s no surprise that parents might need some...

4th Sep 2015 By Paul Ringsell

Creative inspiration: ‘This Girl Can’

Have you ever felt like you couldn’t do something? Now imagine feeling like you couldn’t something simply because you...

25th Aug 2015 By Alex Leonard

ukactive Flame Conference 2015

We thoroughly enjoyed attending last week’s ukactive Flame Conference; the UK’s leading event for health, fitness and physical activity

29th Jun 2015 By Andy Brattle

Food marketing tips

In an ideal world we’d all eat real foods, those without a label and an ingredients list, because the food should be an ingredient that goes

26th Jun 2015 By Jenny Tschiesche

Master chef chooses Beyond

We are delighted to announce that Beyond will be working with Michel Roux Sr. on a personal branding project

19th Jun 2015 By Andy Brattle

Award-winning vandalism

Quite a few sore heads in the studio this morning after a late one at The Chip Shop Awards ceremony in London last night

18th Jun 2015 By Paul Ringsell

Do you sweat much?

We’re all about making your audience feel good, and who knew that a good sweat could offer so many health benefits?

18th Jun 2015 By Alex Leonard

Are you a feel-good brand?

Here at Beyond, we spend our days helping our clients identify their audience, clearly define their market position and develop a compelling

17th Jun 2015 By Paul Ringsell

Physio smartphone app

Like thousands of people across the country, I started running earlier this year to in an attempt defeat the post-Christmas podge

2nd Jun 2015 By Charlie Harding

Chip Shop Awards 2015

After weeks of agonising speculation, Beyond has been revealed as a finalist in The Drum’s annual Chip Shop Awards!

15th May 2015 By Alex Leonard

Join the revolution

We’re joining the revolution! It’s #FoodRevolutionDay this week, so what’s it all about?

11th May 2015 By Alex Leonard

Are you beach body ready?

It was a chilly day in Hyde Park for those who braved the weather in protest over the Protein World ad campaign

2nd May 2015 By Alex Leonard

You are what you eat

Physical activity is not the way to tackle obesity, doctors say. Consuming excess sugar...

24th Apr 2015 By Paul Ringsell

New Year, New You

Happy New Year! We don’t quite know where 2014 went either, but it’s been a fun one and here’s...

1st Jan 2015 By Alex Leonard

The Christmas [toy] Story

What is Christmas really about? Do you believe in Santa or Jesus? It’s time for a little festive cheer...

15th Dec 2014 By Paul Ringsell

Five tips for great mobile UX

Quite simply, if your brand has any sort of digital presence, it is crucial that it’s well optimised for...

30th Oct 2014 By Charlie Harding

Faces of Evil

Shock! Horror! It’s that spine-chilling time of year when the undead come knocking at your door in search of...

30th Oct 2014 By Alex Leonard

2014 Digital Agency Awards

We’re really excited to announce that Beyond has once again been nominated as a finalist in the Wirehive 100...

20th Aug 2014 By Alex Leonard

Boost for Silicon Valley

Is your business poised for growth? Our business barometer suggests that economic confidence is rising in the Thames Valley...

7th Aug 2014 By Andy Brattle

Branding tips for start-ups

Building a new brand is not something you can do overnight, so where do you start? Every start-up or...

17th Jun 2014 By Paul Ringsell

Unmasking the UX Designer

The world of advertising and product marketing and has changed dramatically since the dawn of the digital age...

29th May 2014 By Charlie Harding

Time for a Reboot

Reboot is the place where savvy brands meet for a drink and a heavy dose of inspiration. Delegates are introduced to some fantastic...

20th May 2014 By Paul Ringsell

Tiny worlds

We’re all too busy rushing around to notice the mess on London streets these days, but if you stop and take a closer look...

27th Mar 2014 By Alex Leonard

Designing for the classroom

Beyond has been selected by the Commonwealth War Graves Commission to create a new web-based educational tool...

25th Feb 2014 By Andy Brattle

UK top for creative

By 2025 our green and pleasant land will become the global ‘creative services hub’, according to predictions by the Creative Industries...

4th Feb 2014 By Paul Ringsell

2013 highlights

Massive thanks to our friends and partners for helping to make 2013 such a great year for Beyond. Have fun over the festive break...

17th Dec 2013 By Paul Ringsell

Designer gifts, six of the best.

Christmas is coming and you’re trawling the web wondering what to buy for people who don’t need anything. But what can you get...

11th Dec 2013 By Paul Ringsell

Xmas party survival guide

Christmas will be here before we know it. If you’re thinking about how to survive the office Christmas party, don’t panic...

25th Nov 2013 By Paul Ringsell

Email marketing tips

If you think email marketing is dead, it maybe that you’re just not shooting straight. Try putting these tips into practice...

20th Nov 2013 By Paul Ringsell

Knockout pumpkins

It’s that spine-chilling time of year when the undead come knocking at your door in search of treats.

28th Oct 2013 By Alex Leonard

The new multi-screen world.

The web has definitely gone mobile. We’ve been banging on about the mobile web for ages, but you really can’t ignore the stats.

27th Sep 2013 By Andy Brattle

2013 Digital Agency Awards.

Guildford is where it’s at this week, as designers and developers descend on the cathedral to celebrate outstanding creative...

17th Sep 2013 By Paul Ringsell

Time for the resolution

What does the term ‘resolution’ mean to you? For some people it’s a satisfactory conclusion...

5th Sep 2013 By Paul Ringsell

The cable is dead.

This month we launched the Go Wireless campaign. Our challenge was to convey a broader ‘wireless’ message and drive awareness...

16th Aug 2013 By Paul Ringsell

Refining the user experience.

However you measure success, your website needs to show a return on investment. User experience (UX) is extremely important...

29th Jul 2013 By Paul Ringsell

The Pixel Painter

Meet Hal Lasko, the 97 year-old man who creates incredible pixel art using Microsoft Paint from Windows 95...

26th Jul 2013 By Paul Ringsell

Designer clichés.

We tweeted a couple of designer lightbulb gags recently, which seemed to resonate with quite a few of you designer stereotypes...

30th Jun 2013 By Paul Ringsell

Time to get responsive.

Mobile web traffic is growing at an astonishing rate, tablet sales are expected to smash the 100 million mark this year...

10th May 2013 By Paul Ringsell

Graffik Gallery

Last weekend we paid a visit to Graffik Gallery, a cool contemporary arts gallery in Notting Hill, London. It’s stunning creative space...

1st May 2013 By Paul Ringsell