Here, we investigate the increasing relevance and power of brands that go out of their way to make positive change.
Our Feel-Good Brands Report.
Feeling good is a wide-ranging concept, unique to each individual. Consumers are increasingly focussed on enhancing their lifestyle, feeling good about the choices they make. This shift in consumer attitude sees a new market of Feel-Good Brands are emerging, becoming part of a cycle of cultural good that benefits everyone.
Written in collaboration with COIN Research, this report is a manifesto for how and why this Feel-Good approach can, and should, be part of your brand strategy.