Your food, your way
We’ve been working with the Weight Watchers UK team for several years, but we were thrilled when they appointed us to develop a new-look membership programme. Our challenge was to re-energise the existing membership and re-engage with any lapsed members.
Working alongside both UK and European marketing teams, Beyond created a series of tools to more effectively engage with individuals across multiple channels, from digital communications to face-to-face meetings. This involved printed membership packs, specialist food photography, weekly e-zines and a series of digital video tutorials to clearly explain and encourage members to get the most from their membership.