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Weight Watchers

Customer acquisition and retention

Your food, your way

We’ve been working with the Weight Watchers UK team for several years, but we were thrilled when they appointed us to develop a new-look membership programme. Our challenge was to re-energise the existing membership and re-engage with any lapsed members.

Working alongside both UK and European marketing teams, Beyond created a series of tools to more effectively engage with individuals across multiple channels, from digital communications to face-to-face meetings. This involved printed membership packs, specialist food photography, weekly e-zines and a series of digital video tutorials to clearly explain and encourage members to get the most from their membership.

“The entire Beyond team really immerses itself in our brand, right from the start of a project.”

Programme Development Manager, Weight Watchers

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