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The 25 Club

Brand identity design

Mayfair’s wellness boutique

We were very excited when approached by The 25 Club to develop a brand new visual identity and launch campaign. Our primary objective was to convey that sense of exclusivity and style you could only associate with London’s Mayfair, and an address such as 25 Hanover Square.

Our response was a visual identity that reflects the vision and values of the Club. The core branding elements were applied throughout the interior space and across all supporting materials for the launch campaign. The official opening was overseen by double Olympic Gold medallist, Lord Coe.

The 25 Club has since become London’s most exclusive personal training boutique and attracts London’s elite for a tailored approach to well-being and personal performance. Members enjoy access to some of the world’s leaders in fitness, nutrition and holistic therapies.

“Beyond has created a beautiful brand identity and helped us to deliver a best-in-class experience.”

Managing Director, The 25 Club

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