You are what you eat
Lunchbox Doctor creates healthy snacks, recipes and menu plans for children’s lunch boxes. Jenny Tschiesche is an expert in nutrition, she’s also a Mum on a mission to help other parents to create meal plans that offer a more nutritious slant on traditional lunchbox foods.
The challenge was to devise a digital growth strategy for Lunchbox Doctor, which began by creating an online brand presence that would capture the attention of our target audience. Our visual approach to the website was to focus on the food, so beautiful photography is key to the overall presentation. Social marketing is one of the most important drivers to customer engagement, so the website is regularly updated with topical blog posts and delicious new recipes.
Since launching the new website we have seen fantastic engagement and received some really positive feedback. The site continues to evolve and more people are engaging with the brand through social channels.