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K’NEX Education

Website and launch campaign

Learn as you play

K’NEX Education enables learning through creating. With model kits covering science, technology, engineering and maths, children get a hands-on, creative classroom experience that also follows the UK school’s curriculum - an attractive prospect to teachers and parents across the UK.

Key to the website’s success was showcasing the engrossing nature of their product and how it captured children’s imaginations in the classroom. We directed a product photoshoot that brought the children to the fore, whilst celebrating the colourful model kits in classroom environments. On the website the photography builds a powerful brand image, reinforcing K’NEX as an immersive educational tool.

With a limited timeframe the Beyond team successfully delivered an exciting new web presence to increase awareness and elevate the K’NEX Education brand.

Head of UK Marketing, K’NEX International UK

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