Calorie Brands

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Crunch the numbers, not the food

Here at Beyond, we’re all about Feel-Good Brands — the brands that make life better. But what happens when you find yourself at home on a Friday night and you’re tempted by a takeaway pizza and a tub of Ben & Jerrys?

Thanks to Calorie Brands, you might think twice before polishing off the the remaining 1,200 calories (if it isn't too late already). Posting on their Instagram account, Calorie Brands has taken some of these familiar brands and reworked the packaging to reveal the true cost of fast-food.

“This is what brands should look like to help you achieve your summer body goals.”

There so many food products carrying claims on the packaging that are designed to make the product seem healthier, we loved this approach to branding these products more honestly.



[Image Credit: http://caloriebrands.tumblr.co...]

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