Is your business poised for growth?
Our business barometer suggests that economic confidence is rising in the Thames Valley and reports published in recent weeks are supported by the evidence coming into our Berkshire studio; brands are beginning to ramp-up their marketing activities as we move on from a difficult period of austerity. The Thames Valley is one of the most vibrant business communities in the UK. With a strong base of expertise in technologies and science, the region is often referred to as the ‘Silicon Valley’ of Europe. From the west side of London to Slough, Maidenhead, Bracknell, Reading and Newbury, the area is home to some of the world’s successful global brands and a hotbed of innovative small businesses. As a creative agency, with office locations in both London and Maidenhead, Beyond is perfectly positioned to support the marketing needs of businesses who base themselves in the M4 corridor. From an agency perspective, we’ve seen a positive shift in attitudes lately. Many businesses are preparing themselves for a growth market, repositioning the brand and reviewing their strategy. Renewed levels of confidence points to a brighter future. This confidence has been highlighted by an increase in branding work at Beyond, notably with start-up companies looking to launch a new product or innovation. What’s been particularly interesting is the number of start-ups who recognise the importance of branding. Entrepreneurs are realising the importance of building a brand so, with that in mind, we’ve compiled our top branding tips for start-ups.